4 Emails to your list in ONE day? Really? Don’t you think that’s a bit much?
No, I don't...
Too many people and even some marketing leaders make us feel ashamed of emailing our list. They complain and make out that emailing your list ‘too much’ will result in people hating you.
The Fact Is, I Don’t Believe You Can Email Too Much...
I'm human too and I worry about what people think of me and I worry about pissing people off. Although, I email my list around 3 times a week, sometimes more, and I know people who send emails daily & their audience LOVES them! Likewise, I have been known to send 4 emails in one day… (if you email around twice a month I’m imagining you running for the sick bag right now).
Consequently, In my last launch, I hesitated to send the last reminder that the early bird was about to close. ‘Surely they’ve had enough reminders right? They’ve had 3 emails already??’ So I wrote the email, and hovered over the send button. Then I shut the lid on my laptop, made a tea, gave myself a slap, and sent the email. And bam a sale!
PEOPLE WANT & NEED REMINDING!
So, If you find the emails annoying, unsubscribe.
Furthermore, If you are scared of unsubscribes – why are you holding on to non-buyers?
FACT. I don’t JUST send promo emails, I like to share incredible value to make an impact on my readers. But, I’m also running a business & the people that like my stuff - want to buy my stuff – simple as.
Want To Make Sure You’re Delivering Impact Without Being Annoying?
Run it through this filter, as long as you’re hitting two or more of these as a yes then you’re good to send…
Is this email...
- f-ing amazing?
- relevant to my ideal client?
- necessary?
If they’ve asked to be on your list and your emails are helping them (that includes selling them the product that will change their life) – email them.
They want your help, they want more you! Emailing isn’t sleazy UNLESS you spam.
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