I know you...
I know who you are (I know you've probably started to read this in Liam Neesons voice) I know that you are a passionate, game-changing disruptor who is ready to make huge impact and dominate your niche.
How do I know this - because if you're reading this article you're interested in knowing how you can stand out of the saturation to start making a dent in the world.
One of my favourite quotes comes from the Dalai Lama:
'If you think you are too small to make a difference, try sleeping with a mosquito.'
If the greats of our history had not stepped up to take their place as a game-changer, imagine what wouldn't have been discovered or achieved. We have come so far in advancing in who we are as a race, our technology, psychology - we have evolved at a tremendous rate.
make that dent...
If you were to assume that 'little old me' couldn't possibly make a difference you'll be doing the world a true disservice.
Making a dent doesn't come from fame. Think about all the incredible advancements and knowledge that there is now; do we know WHO the people responsible for this progress are? In some cases maybe, but in a lot of cases we don't. They are only known in the circles that matter, within the circles that allowed their ideas to come to fruition.
As modern business owners we get caught up in visibility activity to the point of only showing up where we're likely to get the biggest exposure. But this will be your downfall. Every woman, man and their dog are showing up with the same tired messages, tired ideas, in the same saturated sea to the most people possible.
The problem with this method is, the most engagement you'll receive is the same response your mum most likely gives in response to your business - 'that's nice dear'.
Not EVERYONE cares about what you have to say. It's your responsibility to find the people who do care and speak directly to them. And there won't be as many as you perhaps want to care - but the people who do are the key to your success and impact.
Truthbomb - You have to go small to go big!
Just like you have to start in first gear to move the car, you have to start your impact making in the same way. Put your business into first gear and start making traction with ONE person and build momentum.
Find the individuals who care, who need your message/ideas the most and you'll soon be dominating your niche, one passionate follower at a time.
Nurture these people, help them, welcome them to the team and invite them in for tea. Because it's not you who will make the impact, it's those around you who spread the word who will act as the vehicle to your massive impact.
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